Thursday, July 18, 2013

Could patient experience help enhance drug development?

The answer, is yes. In order to create a more patient-centric drug, the development of the new drug should be based on the experience of a patients illness, so where do you begin?

First, the increased emphasis on patient experience reflects a broader trend in healthcare, from a view of disease that focuses on the physician’s perception and assessment to a view – more appropriately –centered around the patient’s experience.

The second step would be implementing the medicine aspect of the patients experience. Documenting how a patient felt before they started taking it, during, and after, could provide great insight to researchers regarding how future drugs should be developed. This is where digital health could also benefit the most, with online questionnaires and surveys, as well as social media, both providing answers in minutes. 

What other tools do could help capture important information regarding a patients experience?

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