Wednesday, November 28, 2012

Session Spotlight: How significant a priority is life cycle management at your organization and how do you see it evolving?

When creating a product, one component that should always be present is the sense of value. In the pharmaceutical industry, it is important to explain to the consumers, marketers, physicians, how they can benefit from your product and what it's value is. How do you show the value? 

Session: Create Value Through Alternate-Route Delivery 

About the session: Defining the value of a product is more and more important for the pharmaceutical industry. The value doesn’t stop when the initial product is commercialized. The need to derive added value beyond this initial launch has fueled interest in life cycle management (LCM) as a way to sustain growth and increase profitability. Drug Delivery is one of the most important ways to differentiate a product and increase value. This session answers questions on the strategy behind developing alternate-route delivery and showing the value of the process.

Once the delivery method has been commercialized, it often becomes a race to add value to the product through alternative routes of delivery. How do you maximize potential revenue while minimizing development expense? Join us this February 6-8 at the Drug Delivery Partnerships in San Diego, California to learn more! To find out about the sessions offered download our agenda.

As a reader of this blog, you will receive 15% discount off the standard rate when you register to join us when using code XP1878BLOG.

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