Can fear really impact individual's behavior for better health?

DDP TV now switches focuses to the affects the future of the US population with the consideration for healthcare they have right now.  In this segment, Marc Dresner interviews Thomas Goetz, Author, “The Decision Tree: Taking Control of Your Health in The New Era of Personalized Medicine” Executive Editor, Wired Magazine.

How much impact does fear have on the changing of individuals behavior?  Goetz believes relatively little.  What to focus on, in fact, happens to be the amount of willingness that individual has to change their behavior. Could that be the key to having someone change their actions for better health?

Watch Part 3 here:







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