Drug Delivery Partnerships TV: An Interview with Thomas Goetz Part One

DDP TV now switches focuses to the affects the future of the US population with the consideration for healthcare they have right now.  In this segment, Marc Dresner interviews Thomas Goetz, Author, “The Decision Tree: Taking Control of Your Health in The New Era of Personalized Medicine” Executive Editor, Wired Magazine.

So how do personal behaviors alter health habits?  Is there a better way to communicate with patients about the effects their current habits are having on their health?  Goetz believes so, and believes that IWF (Information with Feeling) could be a big part of this.

Watch Part 1 here:




Drug Delivery Partnerships 2012 will be taking place January 25-27, 2012 in Las Vegas. For more information on the program, download the brochure here.  Don't forget, as a DDP Blog reader, when you register for DDP 2012 and mention code XP1778Blog, you receive a discount of 25% off the standard rate!