OTC or Over-the-counter drugs are, by definition, are medicines that can be sold or purchased without a prescription.
OTC brands continue to grow in the five key categories; pain, cough/cold/allergy, gastrointestinal, nutritional, and dermatological. These drugs have reached over $120B in annual sales globally in 2012, an increase of $23B since 2008. This widespread growth of OTC drugs are due to consumers pursuing a quick fix, to avoid doctor visits, prevention, and easy use.
The question remains, how can drug delivery improve OTC's?
- Makes a better product
- Acts faster
- Greater efficacy
- More convenient
- Increases compliance
- Encourages repeat usage and purchase
What is an Rx-OTC Switch?
The transfer of proven prescription drugs (Rx) to nonprescription standards. These must have a wide safety margin and be effective as well as understandable labeling to ensure proper use.
Drugs such as, Claritin to Claritin-D and Mucinex are examples of Rx-OTC Switch.
To learn more about Rx-OTC Switch, download the entire presentation from Bob Nissen here.
And be sure to check out Drug Delivery Partnerships 2015.